Some believe that this will “contribute to a one-way transmission of ideas and values that result in the displacement of indigenous cultures (Santos, 2001).” Therefore, the globalization of media could not only provide content to a foreign country, but may also create demand for U.S. culture and media have a strong consumerist bent (meaning that the ever-increasing consumption of goods is encouraged as an economic virtue), thereby possibly causing foreign cultures to increasingly develop consumerist ideals. Much globalized media content comes from the West, particularly from the United States. Technology allows for quick communication, fast and coordinated transport, and efficient mass marketing, all of which have allowed globalization-especially globalized media-to take hold. Increasingly, technology has also been propelling globalization. Media is largely a cultural product, and the transfer of such a product is likely to have an influence on the recipient’s culture. However, some have argued that media is actually a partial cause of globalization, rather than just another globalized industry. Finally, the global reach of media allows it to be relevant in many different countries. Because information is not a physical good, shipping costs are generally inconsequential. As discussed above, the low marginal costs of media mean that reaching a wider market creates much larger profit margins for media companies. The media industry is, in many ways, perfect for globalization, or the spread of global trade without regard for traditional political borders. Describe some advances that can be made in foreign markets.Explain how media outlets employ globalization to their advantage.

Identify three ways that technology has helped speed globalization.

Five major drivers of globalization